Qminder.
UX/UI Design • Visual Design
Creating consistent customer experiences across marketing and product touchpoints.
At Qminder, I worked across both the marketing website and selected product experiences, helping create a more consistent and scalable customer experience across web and product touchpoints.
My work included redesigning the company website, designing landing pages, and evolving the product’s visual language. A key focus was establishing reusable UI patterns and maintaining consistency across marketing and product experiences.
Alongside marketing initiatives, I designed interfaces used in real-world service environments, including iPad check-in experiences and TV queue displays, supporting fast decision-making for both customers and staff.
I also conducted usability testing in both office and on-site environments, observing real users interacting with prototypes and live solutions to identify usability issues and validate design decisions.
Working across marketing, web, and product experiences strengthened my focus on scalable systems, reusable components, and designing consistent experiences across multiple platforms.
QMINDER EXPERIENCE
Marketing & Product Design • SaaS Platform
A selection of recent work from my time at Qminder, covering website redesign, design systems, usability testing, and product experiences across web, iPad, and TV interfaces.
Since I no longer have access to the complete project documentation, this case study focuses on preserved project materials and selected redesign work.
WEBSITE REDESIGN
As part of a major brand and website redesign, I redesigned key user journeys to help potential customers understand the product faster, discover relevant features, and confidently take the next step.
The work focused on simplifying information architecture, refining navigation patterns, and creating responsive experiences, with design decisions validated through usability testing and user feedback.
Navigation patterns and information architecture designed for desktop and mobile experiences.
Responsive homepage and product pages iterated through usability testing in Useberry.
Pricing experience redesigned using card sorting and usability testing to simplify feature comparison and support plan selection.
Early concepts exploring the evolution of the booking and onboarding experience.
Selected work for the appointment scheduling website feature, including marketing assets, product interfaces, custom icons, visitor communication, and service analytics.
Custom product illustrations for the marketing website.
WEBSITE DESIGN SYSTEM
Rather than designing pages in isolation, the goal was to establish a scalable foundation that accelerated future design work while maintaining consistency across the experience.
The system established shared design foundations, including reusable components, typography, color styles, responsive layouts, interaction guidelines, and navigation patterns that supported consistency across the website.
Examples of the website design system, including reusable components, typography, color styles, navigation patterns, responsive layouts, and shared UI guidelines.
PRODUCT EXPERIENCES
I contributed to operational product interfaces across iPad and TV platforms, focusing on waiting lists, sign-in experiences, and customer-facing displays.
These interfaces evolved through iterative design and usability testing, improving clarity, efficiency, and day-to-day usability in real service environments.
Customer-facing interfaces across iPad and TV platforms, including waiting lists, sign-in flows, and queue displays.
SELECTED EARLIER WORK
A small selection of earlier work created before the redesign, illustrating the previous visual language and the gradual evolution of the brand.
Selected marketing materials created before the brand redesign.
Marketing materials, App Store assets, and TV application visuals created before the redesign.
Early concept for the Careers website, exploring the transition between the previous and the redesigned visual language.
MY TAKEAWAYS
Working across marketing and product strengthened my ability to:
• simplify complex user journeys,
• build scalable design systems,
• validate ideas through research and usability testing,
• collaborate closely with developers, Product Designer, Customer Success team, and executive leadership,
• balance user needs, business goals, and technical constraints.
CHALLENGE
Bringing clarity and consistency to complex customer journeys across web and product experiences.
SOLUTION
Built scalable design foundations, simplified information architecture, and validated decisions through continuous usability testing.
MY ROLE
Website Redesign • Design Systems • Information Architecture • Product UX • Usability Testing
IMPACT
Improved clarity and consistency across web and product experiences.